Hey! The new BMW 5-Series has been revealed, let’s have a quick-look at it. Yes, the newest 5-Series has been revealed and it looks… not good. It seems at this point BMW has two or three different design philosophies competing against one another. Perhaps BMW, as a global brand, is becoming like Ford; where theyContinue reading “Opinion | The new BMW 5-Series and BMW’s current design crisis”
Monthly Archives: May 2023
In the Rear View | Remembering Saab
Not so long ago, there were two Swedish car manufacturers. One was niche, the other even more so. Volvo and Saab: Scandinavian sensibilities and a sense of duty that few other manufacturers have ever matched. Perhaps we have Sweden as a country to thank for the existence of both. Sweden is full of both treesContinue reading “In the Rear View | Remembering Saab”
Opinion | Crisis at Nissan
In the UK, Nissan faces a crisis. The brand sells hundreds of thousands of cars a year, which for a car manufacturer is the whole point. The brand also lacks any inspiring, aspirational or exciting cars whatsoever. Nissan is the representation of a brand that is simply existing: it lacks soul and excitement, and aContinue reading “Opinion | Crisis at Nissan”
Big German Executive Cars | The Audi A8 (D3)
As we explored previously, the top-of-the-line German luxury saloons from Audi, BMW and Mercedes; the A8, 7-Series and S-Class respectively sort of exist only because of one another. These cars are not big sellers compared to each brand’s respective bread and butter cars, but they don’t sell in handfuls either; they aren’t quite a lostContinue reading “Big German Executive Cars | The Audi A8 (D3)”
Big German Executive Cars – Redundant but Brilliant
We all know the Germans are excellent car makers. Perhaps they are a touch too obsessed with engineering, and in many cases, the Germans get bogged down by engineering for engineering’s sake. An example of this is the difference between Audi, BMW and Mercedes, versus Volkswagen. Volkswagen is German engineering to a finely honed budget.Continue reading “Big German Executive Cars – Redundant but Brilliant”